What We Do

The impact of a major transaction reaches far and wide and often take years to prove out. Industry dynamics shift, the regulatory landscape is constantly evolving, the Street solidifies views quickly and every stakeholder asks the same fundamental question – “What does this mean for me?” Our job is to help clients assess vulnerabilities, develop a comprehensive stakeholder communications strategy and help execute it. Our work begins prior to launch and extends through integration and beyond. From deals large and small to bolt-ons, spin-offs, and IPOs, we bring the expertise to get it right, no matter the industry, type, or size.

Anyone who has met us knows we live and breathe activism defense. We help clients see around corners and, when possible, ensure they are preempting activism rather than reacting to it. From the moment a company feels vulnerable or becomes aware of potential activism, we are at our client’s side to provide strategic counsel, develop communications plans, and prepare executives and board members for engagements. These mandates are a team sport, and we welcome the chance to partner with fellow advisors to reach the optimal outcome for each client. And we are conflict-free – we only represent companies, never activists.

More often than not, when a client hires us for a restructuring, bankruptcy or liability management engagement, they’ve never been through it before. We have – hundreds of times. We’ve advised on a wide range of matters across industries and geographies, from complex and high-profile cases arising from significant financial and legal liabilities (including mass torts related to asbestos, opioids, wildfires and cryptocurrency) to operational and balance sheet fixes at public and private companies of all sizes, as well as liability management transactions and court-supervised asset sales. Across these engagements, we provide the candid counsel necessary to help clients preserve credibility, minimize disruption and communicate effectively with all stakeholders.

A crisis can literally make or break a company. From litigation and regulatory actions to investigations, ethics violations, unplanned (or planned) management changes, accounting issues, product recalls, consumer backlash, short-attacks and beyond, we believe that there is a right way, and a wrong way, to respond to a crisis. We work with our clients during all phases of communications planning and response to provide tailored and credible counsel. Whenever possible, we help companies identify potential issues before they become crises and guard against possible threats to their reputations.

Cyber incidents have become all but inevitable. As the prevalence and complexity of attacks continue to increase, strategic preparation and response are an invaluable tool in the communications toolkit. Leveraging proven cybersecurity experience and working hand-in-hand with other expert advisors, we take a pragmatic approach to help ensure business continuity and maintain credibility. In addition to supporting communications during an incident response, some of our most valuable work is establishing protocols prior to an incident.

Nothing is more valuable than a corporate reputation. It’s our job to protect and enhance it. We view everything through a high-stakes lens and know what resonates with the most important stakeholders. In an increasingly fragmented media environment, we leverage our unparalleled connectivity across traditional, broadcast and digital media to help our clients build trust and protect their reputation through earned, owned, and paid channels. We pride ourselves on being strategists – not publicists – and we collaborate with clients to develop targeted, integrated and innovative strategies that leverage their corporate stories to shape investor and public perception.

In a world where the capital markets leave little room for error, we know what resonates on Wall Street. Whether navigating through a complex issue, managing investor expectations or working to close a valuation gap, we blend strategic insight with modern tactics and powerful storytelling to elevate our client’s IR strategy. We can manage the full life cycle of a company's IR program, ensuring that it is telling the right story, in the right way, to the right audiences.

Our ESG team brings a cross-section of expertise from all the places that matter, including major shareholders, Fortune 50 companies and ISS. In an ESG landscape that evolves daily, we help our clients cut through the noise and manage reputational risks, anchor targets to value creation, meet shareholder expectations and avoid increasingly common backlash.

With private capital playing an unprecedented role across markets, the industry has never faced greater scrutiny or competition – making effective strategic communications across every aspect of a firm’s operations a necessity. Our financial sponsors team – made up of dedicated practitioners with backgrounds in finance, research and journalism – is deliberately designed to meet the full spectrum of client needs, from newly established players to leading middle market firms, to the largest diversified alternative asset managers. We have extensive experience advising sponsors on ongoing reputation management and profile-raising as well as fundraising, deal activity, regulatory matters and portfolio-level issues. Leveraging our firm’s perennial position as a leading advisor on M&A and other special situations, we utilize a highly strategic approach and unparalleled connectivity with financial media to achieve our clients’ objectives. We provide tailored, efficient and effective counsel to support:

Our Design and Digital departments work seamlessly to craft compelling, data-driven strategic communication solutions that stand out. Through a deeply integrated approach, we ensure that content is optimized for the digital space, and digital strategies are enhanced by visually compelling, purpose- driven design. This harmony enables us to deliver a unified experience across platforms—meeting audiences where they are, with content that speaks directly to them.